Monetization Lead

A growing video-AI startup with premium enterprise online properties is looking for talented video advertising and monetization leader who is ready to play a key role in expanding our video suite of products and services. This position requires previous experience at a video-oriented ad-tech company, understanding of video advertising and monetization, and a strong sense for business and sales. You will work cross-functionally to grow our revenue streams by successfully developing, managing and optimizing video and display advertising. 

This includes analyzing and optimizing current monetization channels, identifying new monetization opportunities, analyzing market trends, and developing and implementing monetization strategies across various platforms and channels. The Monetization lead will be responsible for meeting revenue targets and maximizing profitability for the company.

Responsibilities:

  • Develop and implement monetization strategies to meet revenue targets

  • Analyze current monetization channels and user engagement and optimize for maximum profitability

  • Explore new revenue streams and opportunities

  • Work closely with the product and engineering teams to plan, design and implement monetization features

  • Analyze market trends and competitor activity to inform monetization strategy

  • Monitor and track monetization performance, analyzing data and using insights to optimize and improve results

  • Identify, analyze, and interpret trends/patterns in complex data sets.

  • Drive innovation by staying up to date on industry best practices and emerging ad technologies.

Requirements:

  • 3+ years of experience in leading monetization teams in the digital media and video spaces

  • 7+ years of experience in programmatic monetization with deep understanding of digital advertising

  • Strong analytical skills and experience using data to inform decision-making

  • Excellent leadership, communication and collaboration skills

  • Self-starter with the ability to work independently and prioritize tasks effectively

  • Language: proficient or a native speaker in English

  • Bachelor’s degree in a relevant field (Business, Industrial engineering, Economics, etc.) – advantage

Send your CV to [email protected]

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